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Showing posts with label build a list. Show all posts
Showing posts with label build a list. Show all posts
Thursday, 16 May 2013
Wednesday, 20 March 2013
The Little Word That Makes Website Sales Copy Great
The skill of how to use persuasion in website sales copywriting is so very important for information marketers and will determine the degree of success that they will enjoy from their internet business. Once this skill is learned, you can utilize the ability to influence the prospect or customer to take any action that you wish them to take.
So what do you want the visitor to your website or blog to do? Is it to sign up for a free report in return for them giving you their email address details or to make a purchase of a product or service that you are recommending to them? Whatever it is, you want the person reading or listen to you to take a specific action that you want them to take.
How do you Influence Them?
The fact is, and don’t ignore this important point, each piece of content that is created whether an email, blog post, article or sales letter should always direct the reader to take a specific course of action. The question is how do you get them to take such action or should it be rephrased to say how do you influence them to take the action that you want?
Get Tem to Say Yes!
A very effective technique to utilize is to try and get them to persuade themselves that the action requested to be taken is in fact in their best interests. Put simply, you get them to say “yes” instead of “no”. In fact, you get them to say “yes” repeatedly in their heads. Get them to think “yes”. Not once or even twice, but several times.
Simple Questions
Within the sales copy, by using a series of discretely placed questions, you can elicit the “yes” response in the mind of the reader. Simple questions such as “would you not like to benefit too?” and “does that sound good to you?” will virtually compel the reader to respond “yes” to themselves. It encourages them to think positively about your product and also about you.
The Yes Yes Sequence
The more times that the reader thinks about the word yes and mentally answers “yes” to questions asked, the greater the prospect of them taking the action you want. It is referred to as the “yes, yes” sequence and should be adopted in all communications with prospects and customers where your goal is for them to take a specific action.
Interest and Intrigue
The secret to utilizing this method is to ask questions in a very subtle way through ensuring that when one is asked, the text is part of the natural flow of the sales copywriting message. You don’t want to interrupt the interest and intrigue for the reader with a blatant question that could appear to be out of sync with the message that you have created. Some of the most effective questions are those that does not come across as appearing as questions but more as a link between one part of the sales copy and another.
Boost Your Sign Ups
When you discover how to do copywriting for a website utilizing this very effective method, you will witness a greater number of them taking the action that you wish for, which will ultimately influence the rate of sign ups to your email list or sales of your products.
Thursday, 14 March 2013
The 3 MOST Powerful Forms Of 'Viral Marketing' That Will PUT Your 'Opt-In' List Building Efforts On
EXTRA! EXTRA! Read all about it.
"The Money Is In The... LIST!"
I bet you've heard this catch phrase once or twice while surfing around on the Internet.
I know I have.
But, the question that usually arises is... "How do I effectively build one that won't cost me an arm and a leg in the process?"
Well, today's your lucky day because I'm going to highlight 3 of the MOST powerful ways to build your targeted 'Opt-In List' by using the Power of 'Viral Marketing' as your engine.
And the best part about using these 3 'Viral' methods I'm about to mention are... they cost virtually Nothing to produce, are Highly targeted, give You INSTANT Credibility and are in constant demand by website owners.
So, with that said, let's move on to what these 3 'Viral' methods are and how they will benefit you and your List Building efforts.
Method #1. Writing 'Special Reports'.
- Special Reports work great because they allow you to go into more depth about the Topic or Problem in question where you'll then be able to lead them to how your Product or Service(or Affiliate product) can fix there current problem.
- They give you Instant Credibility, which builds trust in your customer that you are knowlegdable in your industry.
- Website owners are always looking for quality **Free Stuff** to give away or offer to there Visitors and/or Subscribers.
This is where you could CASH-IN, especially if you make your special report 'Brandable'. This gives the website owner even MORE incentive to give your Freebie away if they can make Money in the process.
- And your Contact Information will always be inside, no matter what. Meaning, as your report is being passed around the Internet you'll always be able to lead your potential customer back to your website where they could sign-up for your newsletter and/or read up more about your Products or Services you offer.
Method #2. Putting Together A 'Free eBook'.
- Free eBooks work great as well and have the same benefits as I outlined through the special report.
The only difference using this approach is, you can put together a free ebook in less time then it would take to produce your special report simply because it doesn't even have to be your own material inside, it can be someone else's.
Just make sure you put together a free ebook with quality information inside.
- And they also allow you to target more then one Product or Service inside because free ebooks are usually a compilation of related articles targeting a particular problem leaving you room to diversify.
Method #3. Writing 'Articles'.
- Writing Articles is probably ONE of the Best and Most Effective Ways to produce a wave of Viral traffic to your website because every website owner needs FRESH content to feed to there visitors and/or subscribers.
- They also allow you to Target your audience's problem specifically that they're dealing with.
- And at the end of the article you have a spot called the 'Resource Box' to insert your personal Bio and/or Website information.
Just imagine if your article were to be picked up by some Newsletter Editor with a large list or High Traffic website and they use it as a 'Featured Article' in there publication, you could see an INSTANT Surge of targeted traffic to your website overnight.
That's where your 'Resource Box' comes in.(Take a look at how mine is formatted at the end of this article.)
Well, that about sums it up for the 3 MOST powerful 'Viral Marketing' methods being used today by most Internet marketers, and for good reason, because they work.
Now, with all that said, what do these 3 'Viral' methods all have in common that'll put your List Building efforts on 'Auto-Pilot'?
- They're in HIGH demand by website owners.
- They're HIGHLY Targeted.
- They give You INSTANT Credibility in your industry.
- They have YOUR Contact Details leading to Your website.
...and Most important of all, they're all FREE!
Just think for a minute, by using only ONE of these methods listed above, how it could put your Opt-In list building efforts on 'Auto-Pilot'.
This article represents just a summarized version of all the different List Building techniques available online, But, in my opinion, these 3 are the most effective.
http://ezinearticles.com/?The-3-MOST-Powerful-Forms-Of-Viral-Marketing-That-Will-PUT-Your-Opt-In-List-Building-Efforts-On&id=78342
Tuesday, 19 February 2013
Internet Marketing Tips For Beginners
Are you looking to become an Internet marketer? If so I imagine, like all beginners, you are struggling to get started. This is probably the hardest part of starting any online business and when you look for help and support online all you find are so called ‘gurus’ who just want to take your money. Do not let this put you off as there has never been a better time to earn an income online. Whether it be a second income to treat the family or even just to help during this poor economical climate. You could even build toward a full time income and quit that job you dislike so much and give you more time to do the things you want. Whatever your reasons I hope that my top 5 Internet marketing tips for beginners will help you.
Internet Marketing Tips For Beginners No.1: Find A Niche
The first and most important step to Internet marketing is to find a niche. This needs to be something within a market that people are already searching for online but where the need is greater than the resources available. This may sound complicated but this simply means to find something in high demand with low competition. This can be done by researching keywords within your market using tools such as the Google AdWords Keyword Tool. This will give you variations of your keywords and phrases along with average monthly searches and a level of competition. Research is key as there is no point going into a niche that does not have people searching for it. No matter how good an idea may seem to you, if the numbers don’t stack up then forget it and move on.
Internet Marketing Tips For Beginners No.2: Find A Product
Once you have researched and found a good niche to begin marketing in you will obviously need a product to sell. You can of course create your own product within that niche and begin marketing it online however as a beginner I imagine you’re thinking ‘how do I do that?’. No problem, because you do not have to create you own product. I would recommend that you become an affiliate to an already proven product. This simply means that you will be marketing someone else’s product for them and taking a commission for you troubles. This way you do not need to worry about creating a product, packaging, shipping, refunds, customer services etc. Your job simply is to drive traffic to the product using your internet marketing skills and knowledge and collect your commission. Affiliate programs can pay anything from 10-70%, sometimes more so it is a great way to start earning money online. Again though I would advise thorough research in the product as you do not want to be selling something that people will be unhappy with as this could damage your reputation as a marketer.
Internet Marketing Tips For Beginners No.3: Become An Authority
Becoming an authority within your niche is crucial. People are far more likely to buy from you if you are displaying good valuable content and seen as an authority. It is important to add personality and to build a relationship with your leads and prospects. This way they are more likely to come back to you and buy your products. The best way to become an authority is to create your own authority website or blog site. This is where you can give reports or reviews of the products you are marketing. You can do this through your blog using articles or video reviews.
Internet Marketing Tips For Beginners No.4: Build A List
You may have already heard the term ‘The money is in the list’, well this is very true. Building an email list of targeted subscribers will make it far easier to build a good relationship with your prospects. The best way to do this is to include an opt-in form on your website. This is often followed up with a free gift or offer to provide value to your subscribers immediately. Once you have built a list of targeted followers within your niche you will be able to continue to provide value to your prospects by broadcasting regularly with your latest blogs, videos and reviews and more importantly your products. Another great way to build your list is to use lead capture pages or squeeze pages. This is basically a single page website delivering your free offer or gift and clearly displaying your opt-in form. There are various ways to drive traffic to this page for free such as using social media marketing, video marketing and article marketing.
Internet Marketing Tips For Beginners No.5: Be Consistent
Once you have your website set up, you are getting a constant flow of traffic and your list is building it is important to be consistent with your content, particularly in the beginning. It is extremely rare for someone to buy from you the very first time they visit your site so if you can keep them coming back to fresh new content that will give value to that person then you are far more likely to generate a regular income and be a far more successful Internet marketer.
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