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9 social marketing mistakes you should really try to avoid making

College kids, company employees, soccer moms, and stay-at-home moms do one thing when they turn on their computers (or smartphones) — log into their Facebook account and start liking and sharing everything their friends have published. This has sort of become a routine for most of us. It has in turn changed the world of marketing altogether.
While a few years ago everyone was focusing on targeted ads through advertising networks as Google Adsense, they are now turning to social media.
Facebook’s advertising platform is now so popular due to its capability to better target the users. A user base of one billion from all over the world doesn’t hurt either. If done properly and intelligently, Facebook can transform any business. Still, a few are using the social network in the wrong way, causing more bad than good. Let’s look at a few social media mistakes that you could avoid pretty easily.
1. Targeting the wrong network
Look at the top social networks: Facebook, Twitter, LinkedIn, Pinterest, Google Plus, etc. Each of these social networks has its own specific use. Company HRs looking for professional resumes should probably be more focused on LinkedIn rather than Pinterest. There has even been a recent recruitment for a six-figure job from Twitter. An online shop selling stuff for ladies can get better business by targeting a Facebook interest group.
Google Plus is Google’s social network and it has come up with a specific target group consisting of online bloggers and freelance writers. Hence, if you are looking for good authors for your company, you can probably find them through Google Plus’s authorship program.
Hence, it has to be understood that each social network has its own use and you have to target the one that is most important for your cause.
2. Not branding properly
Social media is perfect for your branding needs. A very important aspect of social media is its capability to go viral. Share a really fascinating and funny image on Facebook or Instagram and you can see it making rounds gathering likes in a crazy fashion. When you are starting a strategy on your choice of social media, develop a page that really emphasizes your brand insignia.
Imagine for instance that you are marketing a movie production company through YouTube. You build up a basic YouTube channel and put up some videos and trailers of your movies. What if you use a generic image instead of your brand’s logo? Or if you come up with a mashup that blends your insignia on an uninspiring background? That kind of marketing is bound to fail. Make sure your visitors know your brand and make them respect it.
3. Sharing unrelated stuff just to get likes
If you are trying to develop your Facebook page by sharing a lot of stuff that you think people would be interested in, then you should really know how to do that. As an analogy, think about a publication like the BBC. The BBC has gone into our lives as a source of high-quality news about things that matter. Now, think about another source like TMZ.com or the Daily Mail. These publications are targeting a different kind of audience altogether. If the BBC lowers its standards and starts sharing pictures of celebrities’ famous bums for a few viral shares and likes, then it simply loses its value and respect.
This is so with all kinds of companies and services. If you are marketing something, stick with it, and do not stray to some other unrelated stuff that you think may gather you some likes.
4. Wrong timing
If you are into breaking news, then the timing has to be almost perfect. Only a person really well versed with the industry can publish news at appropriate times. If you are reviewing an event that happened a month back, you should have something new to add to it, or don’t attempt it at all.
5. Retweeting without anything new
One thing that you can find quite often is people tweeting links from popular news sites and publications. All they are doing is giving something to their followers to think about. Most of the people simply tweet a link or make a retweet to keep their Twitter accounts active and alive. Here is one example:
“Samsung released galaxy S 4 in New York :.”
Most of the tweets are in this fashion. If a person wants to know what is happening, they can gather that information from a professional news site rather than from your lame tweet. Instead of doing this, make the tweet interesting, with something unique that you add to it. Such as:
“Samsung released Galaxy S 4 and it doesn’t have an 8-core processor as many people believe.”
If you cannot insert a link, don’t do it. Just speak what others will find unique and interesting.
6. Personal tweets
This particular thing has been mentioned over and over again. Do not tweet your personal things if you are not a celebrity, someone like Justin Bieber. And if you are a celebrity, you don’t have to tweet your personal stuff; others will do it for you! In short, you would never have to tweet about your personal things. Imagine nobody knows about you, and all your tweets are about when you go to bed, what you had for lunch, and who you met today, then people will soon get bored and stop following you.
7. Don’t attack the competition
Attacking your competition through social media is another important thing to avoid. If you believe your competition is getting ahead of you, just ignore it and simply concentrate on improving your side of the business. By putting up strategies like this Microsoft attack on Google, you are misrepresenting yourself to the consumers.
One thing: you are letting your customers know that you are desperate, frustrated, clueless, and weak. That sends a really bad message to your customers, a really bad one. An important thing that builds a company’s reputation is the respect the customers have toward the company. Many customers stick with companies like Microsoft and Apple because they love the personality of these companies. They like how steady and dependable their products are. By launching hate campaigns, they can easily destroy this trust.
8. Not connecting properly
If you have a Facebook page going on and you have people messaging and commenting on it, be active and reply to those messages. A huge part of your customer service has to be taken online via social media. There are major advantages to this. With social media, word-of-mouth marketing is big, much bigger than the real world. If you share a solution to an issue via your Facebook profile, that solution can be immediately shared by the people viewing it with their friends, and it could go viral. After a while, this kind of interactions can change the way your customer service works.
Several companies still do their customer service through product forums. Social sharing of solutions can be built into these forums to enable better resolution of issues.
9. Not tracking statistics
All social media sites can give you the statistics of what is happening on your profiles. Within Facebook, you can learn about who is sharing your stuff and what draws attention through the Page Insights. Within Twitter, you can get important information about retweets, mentions, direct messages, etc. You can even track a page’s success by looking at how many tweets or Facebook likes it gets. Not giving attention to these statistics is a very wrong thing to do. Only by knowing what works, you can continue to provide what works.
Social media can work wonders if you care about it and do it the right way. If not done properly, you will simply waste a little while of your valuable time. What I have given here are only a few tips, and there are many other important things that can go wrong. Take care of your social profiles and make them stand out.

http://memeburn.com/2013/03/9-social-marketing-mistakes-you-should-really-try-and-avoid/

5 Internet Marketing Tips for Newbies

Unlike the offline world, where advertising is very effective, content rules the internet. You'll develop a more effective marketing campaign when you focus on strategies centered around developing content for your site.

Below are some of my most effective ways to market online, and I do it all for free.

1. Search Engines
Before you even develop your website, the first thing you should do is focus on the search engines. Organic, i.e. free search engine listings that are highly ranked, will get you far more traffic than using any kind of advertising.

The most important thing you should do here is find the right keywords. You can do this by using any of the pay per click search tools. You can also download a free tool like Good Keywords, http://www.goodkeywords.com

2. Articles
Writing articles not only allows you to brand yourself as an expert, it helps you to create original content for your website. The more quality content pages you have in your site, the higher it will rank in the search engines, and you will also create a viral marketing strategy for your business.

3. Press Releases
Press releases are news. Just like the offline world, where press releases are more effective than advertising, so too are they more effective online.

You should remember to focus on news about your business. Don't make your release a glorified sales letter. It will get rejected.

A simple search for press release writing will help you find resources to help you write an effective press release.

Press releases, like articles, are spider, or search engine food. The search engines love them, and a good release can be very viral.

4. Blogs/RSS
Blogging is the latest craze online. It's a very effective way to promote your business not only because of RSS, but because you can quickly and easily create content without knowing HTML, and with trackback, it has its own built in link building strategy.

RSS is nothing more than a very search engine friendly code that allows you to syndicate your content to other websites, or to be read in RSS readers.

With trackbacks, you can link back to other sites and build your links. This raises your search engine rankings.

5. Free reports
Free reports, like blogs, articles, and press releases, not only allow you to build a content strategy for your website, but you will also create a viral marketing strategy for your site.

A viral marketing strategy is very important because it's mainly passive. If you create good content, your content will be recommended by others. One person reads your content and recommends it to someone else, and before you know it, your content is all over the internet. The more entries you have in the search engines, the more likely you are to be found by your potential customers.

The point is, if you develop an effective content and search engine strategy for your business, you will get your message out a lot faster. Potential customers will find you, and they'll be eager for what you sell because they were already looking for you.

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Introduction To Internet Marketing

By Alex Martin

Internet Marketing
The continuous and rapid revolution in the advancement of modern era has made every thing so comfortable for everyone and that is the reason why most of the people are fancy to use Internet because of its reliability, speed & performance. Along with message delivering through e-mail, seeking information through searching and browsing, a lot of people are using Internet for online shopping or ecommerce, which have evolved the field of Internet marketing and internet marketing exporters have found an proficient way to find their potential customers.

"The dot.com world was about coming up with an interesting idea and finding unknowledgeable investors to throw at them. But we are now back to live in the practical world, where technology can provide business with an edge over their competition" (Richard Greenwood)

Marketing is actually the craft of connecting different producers (or potential producers) of product or service with prospects, both existing and potential. Marketers basically use four variables while writing marketing plans and making market strategies. They are sometimes referred to as the four P's (which are Project, process, people & product). The combination of these variables is referred as Marketing Mix. A marketing mix is the combination of these four variables in a way that will meet or improve organizational objectives. A separate marketing mix is usually crafted for each product offering. Whenever a strategies or plans are build it engages a blend of these four combinations. A strategy of selling expensive beneficial products in discount stores has poor coherency between distribution and product offering.

Drawbacks of Internet Marketing The actual size of the market is usually not available Difficult to get demography and penetration figures Coverage is not consistent There can be lack of authority There is no certain control, which causes lack or reliability

Benefits of Internet marketing · Easy, less expensive and comfortable access to the information · Most of the information is free · There are numerous web sites available through which the required subject can be covered efficiently. · Contains a lot of background information · Information can be found in a very short time · Has a broad geographic scope · Briskly improving and increasing · Many companies are interested to add their own web pages

Non-stopping development of business online has also augmented the field of online marketing. Before starting any business the most important element, which have the most considerable influence of the success or failure of the business is the initial business idea. For the success of any business there must be a proper business idea along with appropriate techniques to run the business accordingly.

The precise approach towards the Business The business plan for any organization consist of three main parts which are
1. Product
2. Targeted Market
3. Unique Selling proposition (USP)
Product The product is any thing for which you are going to charge your customers. These are the things which you are selling and it can be any thing like books, e-books, electronic items, software to download, it can also be a membership of any online community, a professional service, or any thing else which you are interested to sale. The 'value' of the product is its most valuable feature. The product you are selling should have the following characteristics · It should be beneficial for the customers · It should be good enough to solve the customer's problems · Full fill their requirements · The product should satisfy the customers
Targeted Market The Targeted market for any business is the audience and the customers to whom the product is being sold.
Even if their analytics provider doesn't partner with a search or e-mail provider, many marketers are now using their Web analytics package to make decisions about their overall marketing plan-and their business in general. (Karen J. Bannan)

Following are some essential points to keep in mind while selecting the targeted audience · The targeted market should have an appropriate size · It should be large enough to generate a good profit · It should be small enough to fit in the total resources of the business · If the business is small then it should avoid contending with comparatively large business · The targeted audience should be easily reachable on the internet through the particular websites.

USP (Unique Selling Proposition) The USP is basically the market strategy or the motive of the business through which the corporation is connected with the targeted market. It is the most important part of the business idea in which the corporation decides how to persuade the customers and letting them know that how our product is different from any other item on the shelf waiting to be sold. It should influence the customers and provide them with the reasons that why our product is the best solution for their requirements. When we talk about the profit margin, then it may not necessarily be the financial profit only; there can also be many side advantages, which are essential for running the business smoothly.

Establishing your business on Internet Nowadays Internet is not just a source to get information but it is also a very effective place to run you business. Many people are doing their business on internet and even more people are willing to join them. But unfortunately all of them do not get success and there are also many dot-bombs or fail e-commerce startups. This is because of the lack of awareness about the self-education before starting the business.

The best thing about establishing an internet business is that, there is no big investment required to start an e-business, so if the business is don't in a proper way so you can get a good profit without investing too much.

Understanding of Customers For the progress of any business, it is essential to have a good understanding of the customers. This issue becomes even more vital when we talk about the online business, where we mostly have no idea about the customers.

Due to this fact, large corporations are spending millions of dollars on marketing research to get as many information as possible about their customers, which allows them to improve their product and make them according to the appropriate requirement of the customers. Although this research is help full but if the business is so this expense can be avoided. "They will try to replicate the in-store experience on many levels, developing applications that enable users to see how something will look on someone. The challenge is to develop applications that simulate the in-store experience while still maintaining the speed, convenience and efficiency of the Internet" (Speicher, GCI) It is important to have a sound knowledge of different ways by which customers buy their products. Few points are important in this regard

· Vendors should design their offerings to meet the appropriate needs of their customers. · Venders can persuade buyers at decisive steps during the buying process. · Venders can provide the additional offers for further business.

Trends & Strategies to boost sale in Internet Marketing
Vivid Word Pictures When developing the advertisement of your product, web pages or other or other sales tools, some vivid word pictures should be used to give a pleasant feeling to the customers. It exaggerates their desire to have it and prompt them to buy the product.
Use of appropriate advertising and marketing methods There should be a continuous observation to the advertising and marketing method of the business which ensure the use of latest advertising methods and some old methods which have not been tried.
" eBay says it reaches 56.1 million active users. The obvious drawback: A vast majority of those users aren't in the real estate market. But to reach those who are, eBay is a tool--like direct mail or news-paper advertising--that some practitioners are using to market listings, drive traffic to their Web sites, and attract new prospects."

Cost of the ads If there are some ads allied with any business then it should be carefully examined that if the size of the ads is bigger then it should be reduced to run more ads for the same cost.
Some times the short ads can provide even more response then longer ads and can provide with a bigger return of the cost.

Postcards advertisements There can also be another effective way of advertising by printing a good small ad on a postcard and then send it to the targeted market. People often read postcards if the message is nice and short. This small ad on a postcard can be very effective at times and can make a very rapid change on the sale of the products.

Inspiring words & phrases Lively words and phrases in the advertisements and sales copies make people interested in the product. Try to find some dull sentences and replace them with some active and lively words to obtain the involvement of the prospects.

Eradicate the fear of lost In the manner of revealing the benefits of your product to the customers the other important aspect is to tell them what they lose if they do not buy that specific product. Consumers want any product because of the benefits it offers and on the other hand if they have been told the downside of not buying the product so it will persuade them even more for purchasing that product.

Use of surprise strategies To remove the last minute hesitation, any surprise or pleasant announcements regarding the product also helps influencing the customers to buy the product. The surprise can be any unexpected bonus or additional benefits just before the completion of concluding action of the sale.

Use of special packages For getting a boost in any business the vendors can also introduce some special packages, which combines two or more related items and set a lower prize as compare to each item. These sorts of packages leave a good impact on discount hunters and procrastinators.
Promoting the business sales to new prospects and existing customers Every business always hunts for new customers for intend of improving their sales. But the auction from the existing customers of the business should not be overlooked. It is much easier to get further business from them rather then depending on new prospects. Additional benefits, products and services should be offered to the current customers to get more sales from them.

"As a result of our exposure on eBay, we can attribute two sales, one listing, approximately three good prospects per month, and about 700 visitors per day to our Web site," (Christopher Walker)
Receiving appreciation from the customers is always good for the motivation of any business. The same sort of respond should be provided for such customers, which induce them to do more business.
Hype the product by the help of customers Often the existing customers of your business can be an important asset for capturing a better market of your product. Incentives can be provided to the customers to let them introduce your products to their friends. Assistance from them can increase the sale of the business in a great deal with out wasting much of the money in ads.
Internet Marketing Through E-mails Email marketing is one of the most influential marketing tools accessible to businesses of all sorts and sizes. No matter how you define success, you can achieve outstanding results with Email marketing while investing only a small amount of time and an even smaller amount of money.

"54% of small businesses surveyed rated Email as the top online promotion to drive site visitors and customers to their web sites and storefronts." (Experts of small business) Following are the key benefits of Email marketing
1. Economical Email marketing is a reasonable & affordable way to stretch a limited marketing budget. Unlike direct mail, there is virtually no production, materials or postage expense.
"This information has been only available to big businesses who had research and marketing departments, companies like American Express, Now any business can have it." (Bill Chasse)
2. Effectiveness Email marketing allows active communication with existing customers and prospects instead of passively waiting for them to return to your web site or storefront. Emails can easily be targeted by source, interest, or list. In general, Email communications sent to the prospect and customer lists, and it improves the ROI of all lead generation and customer relation programs, single-handedly.
3. Instantaneous response Email marketing has two great advantages over other marketing vehicles. First, with the existing and easily obtainable self-service tools, anyone can generate and send compelling Email newsletters, promotions, announcements or more in hours or days. No agency or production time is necessary to create and send professional communications. Second, Email marketing generates an instantaneous response. The call to action is apparent: "Click here to take advantage of this offer", or "to learn more about this service", or to "attend this event".
4. Quantifiable results Unlike other vehicles for marketing, results from Email campaigns are easily measured. Results are reported in terms of "opens", which report the number of people saw your offer or newsletters, Click Through Rates (CTRs), which measure how many people actually clicked on the links in your Email, and in a many cases, who actually clicked on those links.
5. Uncomplicated For small and medium business there are web-based Email marketing products. Most of them include professional HTML templates, list segmentation and targeting capabilities, as well as, automatic tracking and reporting. So, you are free to concentrate on your unique message while the rest has already been done.
Conclusion and Evaluation Internet marketing is no doubt the most effective and efficient mode of communication with the customers and prospects. But unfortunately in some of the developing countries the scope of Internet marketing is not so wide because organizations still relay a lot on advertising through the other channels, as a result spending a lot on conventional marketing.
Apart from some of the developing countries most organizations around the world have found the Internet marketing as the most easy, cost effective and efficient way of marketing.
 

Alex Martin works as a staff writer for TermPapersCorner,Inc. Term Papers Corner Provide high quality custom term paper, custom essay, college term paper and thesis writing service to students and professionals. We are currently having a writing competition visit Writing Contest 2005

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