6 Must Read Internet Marketing Articles

I wanted to share 6 resources including articles that I have found personally useful to my success making money online. I hope you will take the time to review these and share your favorite marketing articles below in the comment section.

#1) Google’s Own Search Engine Optimization Starter Guide

As you know search engine optimization can be an important way to get free website visitors. The problem is that it can be hit or miss, and a difficult thing to completely understand. Even though you can’t rely completley on SEO as your only traffic source I still advise you to at least make sure you have the basics implemented on your site.
Google has actually created their own Search Engine Optimization Starter Guide as a PDF that you can download and read at your convenience.
Click Here for Google’s SEO Starter Guide PDF
To further enhance the SEO you do moving forward make sure you are using social sharing buttons on your site. These are links that visitors can click on to share the content on your site to Facebook, TWitter, Google+, LinkedIn, etc.
If you are using WordPress you can use the Digg Digg plugin or for your static HTML or PHP sites you can use the sharing options available at www.AddThis.com. They also have a WordPress plgin you can use.
The key to good SEO is having good content that is good for your users, and that will lead to shares and potential backlinks for your content.


#2) Get The Inside Scoop On Joint Ventures
Arguably the fastest and most targeted source of website traffic will come from joint venture partners. These are people in your niche market that have email lists that can promote for you. Eric Holmlund of Eric’s Tips lays out in detail the process he goes through to get joint venture partners.
Eric knows his stuff about this topic and he has made millions in the process because of joint venture partners. He is one of the most qualified people in the industry to talk about this topic. I am also proud to say Eric is a good friend and business partner with myself and Jeff Wellman in the Real Coaching Club.
If there is any lesson you take to heart it is this one on joint ventures.
Click Here For Eric’s Joint Venture Lesson

#3) Make Your website Work Across Multiple Devices

Learn how to build a website that works on all devices from smartphones, to laptops, to tablets, TVs, and more. With changing technologies more and more people are accessing the web away from their desktop computers or laptops for that matter.
It is more important than ever before to ensure you have a site that works across all platforms. This article will help you learn the basics of multi-device websites, teach you how to test your current website, and further assist with the building of a multi-device website.
This is a collection of articles from Google’s new Think Insights. You can get full articles and case studies here to ensure you are on top of the trends with mobile site optimization, and how this plays into your marketing efforts.

#4) How To Make $1,000,000 Per Month With Digital Products

This is by far the best interview I have ever read on the topic of making money with digital products. Even though this interview was done about 2 years ago it is still extremely relevant today, and this is some awesome evergreen content on the topic of information marketing. Mike Greary who is famous for his course on Clickbank called “The Truth About Abs” reveals deep insights into how he has taken this one digital product and transformed it into an enterprise that is generating over $1,000,000 in sales each and every month!
You also can’t go wrong with the interviewer which is Tim Ferriss.


Click Here To Read The Interview With Mike Greary

#5) 10 Lessons From A 100K Pageview Post

This article gives you a behind the scenes look at how the author had a single blog post get over 100,000 views! You can glean a lot of insight into how to create content for your blog so you increase the shares, traffic, and exposure for your website online.
Creating content like he lays out is exactly what the search engines are looking for. Use his insights as a guide for your next blog post, and you should see some great results!
Click Here To Read This Article

#6) What To Expect In SEO The Coming Months

Anyone remotely interested in getting free, targeted traffic from Google or other search engines through search engine optimization should watch this recent video from Matt Cutts who works at Google.

He provides some of the top information out there, and gives you insights that only a Google employee can. You can click here to go to his blog post.

http://www.paulcounts.com/6-must-read-marketing-articles

Your Guide for Creating & Optimizing Video Content that Ranks on Google

How YouTube Can Help Your Business: Why Video Content Is Great for SEO
Having a hard time getting your business to show up on Google's first page? You might be surprised at just how much a YouTube video could help.
In an aim to give searchers the best set of results possible, Google has continued to grow its blended search results, offering videos and images in addition to classic website content on Google’s valuable first page.
This can be frustrating for some businesses that once had first-page rankings, but have since been pushed off by video and image results.

The blended search results can work in your favor too though, especially for small businesses. Create the right kind of SEO-friendly YouTube videos, and you could find yourself with some prime Google real estate that’d be much more difficult to obtain with a regular webpage result.
While it can be difficult to usurp well-established competitors from the top webpage queries, the competition for videos is much lower, giving smaller businesses an enormous opportunity to rank high in the SERPs.

Step 1: Creating Your Video Content — Ideas and Concepts

Some businesses, like Orabrush, have been lucky enough to create video ads that have gone viral, but hoping for results like this can set you up for failure—having a video “go viral” is unlikely and difficult to achieve.

Instead, create a video that isn’t a commercial, but instead provides valuable information people will want to share with their friends. Consider:

• Product Demonstrations—Try creating videos that would show consumers how to select one of your products based on their unique needs, or a video demonstrating how to use your product.
• Educational Videos—Think tutorials, learning videos, and how-to sessions demonstrating your industry knowledge. After all, you are the expert at what you do, so showcase your expertise!

With people becoming increasingly reliant on searching the web for help and advice, I’m more in favor of the educational resource videos. People will be grateful to you if you teach them something, and while it requires some selflessness on your part, demonstrating the knowledge and confidence you hold in regards to your industry works in your favor.
Some example ideas might be:

• Selling winter apparel? Show different ways to wear scarves, or demo different styles of winter jackets for different needs.
• Do you bake custom cupcakes? Show some of your baking process, how you pick out ingredients, and give some baking tips for viewers at home.

When brainstorming your video content, also think about:

• What keywords are you shooting for? Just as you keep in mind your keywords when you create SEO content for your website, you want to consider what keywords you’ll use for your video. Conduct some solid keyword research and find some good long-tails to use. You can judge the competition for certain keywords by searching YouTube and seeing how many results come up.
• A possible series? Once you find some really great concepts, you might be able to generate ideas for a regular, ongoing series. Or at least a hit mini-series.

Step 2: Recording Your Video Content

Consumer video recording devices work great, and depending on the quality, your webcam might be just fine too. Don’t worry if your video doesn’t look super professional—a bit of that home-made quality assures viewers that it’s not just another commercial video.
Before recording, review the main points you want to talk about and practice several times. You can give a quick plug for your business at the beginning and end of your video, and be sure to include a link to your site.
You’ll want to keep the complete edited recording relatively short: ideally between 2-3 minutes. There’s a wide selection of free editing software available that will do the trick so long as you don’t want to get too advanced. You might even already have some video editing software on your computer without realizing it—Windows usually has Movie Maker packaged, and Macs have iMovie.
Bonus Hint: You technically don’t really need to record a video – you can use screen captures or slide shows just as easily. Where is the fun in that though? You’ll never get discovered by Hollywood that way

http://www.wordstream.com/blog/ws/2012/01/10/rank-on-google-with-video-content-part-one

10 SEO Reasons to Add Facebook to Your Content Strategy

Over a year ago now, both Google and Bing announced that they factor social signals from social media into their organic search algorithms. As the lines between social media and search engine optimization continue to thin, social media will gain importance for SEO. As Google described it, social media is about relationships and relationships prove relevance. Relevance is at the core of organic search.
It’s well known that Facebook has 845 million active users and 50% log in daily. These numbers are astounding! I guarantee you that your customers and prospects are included in those numbers. They are on Facebook and they’re likely trying to engage with your brand.
If you don’t yet have a Facebook Page for your organization, you really ought to consider optimizing your content marketing strategy to include one.
Here are 10 SEO reasons why your organization needs a Facebook presence:

1. Google and Bing crawl and index Facebook Pages because they are publicly available. As a result, Facebook Pages do indeed come up in the search engine results pages (SERPs).
2. Google announced in early November 2011 that they now crawl and index Facebook Comments.
3. People are starting their branded searches at the Facebook search box. Test to see if your brand comes up when you search for it in Facebook.
4. SEO is now about web presence optimization (WPO) and Facebook is a must for any web presence.
5. Your target audience (unless you think they’re not included in the 845 million Facebook users) is hanging out there.
6. The “Like” button is the new “backlink.”
7. The “Liker” (the Facebook User who did the “Liking”) is the new “lead” or “contact.”
8. Your Facebook presence adds quality backlinks to your website.
9. Facebook is accessible on mobile devices, giving your prospects and clients easy access to your content and brand.
10. Your competitors most likely have a Facebook presence.

SEO as a digital marketing tactic continues to evolve because our friends, at places such as Google, keep adjusting their organic search algorithms. In fact, it is estimated that in the past 12 months Google made 500 adjustments to their algorithm. As the lines between SEO and social media continue to fade, we can count on one thing – that Google will continue to tweak their algorithm to include more emphasis on social signals coming from not just Facebook, but also Twitter and Google +1.
Learn how to optimize your Facebook Page for organic search and improve your web presence. DOWNLOAD: SEO your Business Facebook Page for Google – A How-To Guide
This is a guest post by Krista LaRiviere, CoFounder & CEO of gShift Labs, a web presence optimization company. She blogs and speaks about SEO and the importance of social media, public relations, and press releases to SEO. Her team has helped hundreds of organizations get control of their entire web presence in order to rank higher organically in the search engines. She believes SEO campaigns should be just as easy to execute, track, manage, and measure as email marketing and paid search. Connect with Krista: @KristaLariviere, +KristaLariviere, @gShiftLabs, +gShiftLabs, and on Facebook.

http://www.wordstream.com/blog/ws/2012/04/03/facebook-seo-content-strategy

Creating Web Content That Attracts Attention for Link Building

In their book Ultimate Guide to Link Building, link-building experts Eric Ward and Garrett French offer straightforward advice to help you earn a higher search engine ranking and increase the authority and popularity of your site. In this edited excerpt, the authors outline different types of content that can attract attention, and links back to your site from other sites.

Outreach and submissions only go so far. Sometimes you have to let your content attract links naturally to get the results you want. If you create content that naturally attracts links, it not only saves you time getting them manually, but it also increases engagement on your blog (if it's worth linking to, it's usually worth reading). This is where your content and link-building strategies meet.
How-tos and tutorials.
Whether it's a tool, DIY project or anything else, showing people exactly how to do something is extremely helpful.

 

Quizzes and tests.
Testing your reader's knowledge and letting them share their results with their friends is always a great idea.
Timely or seasonal content.
Creating the right content at the right time can get you a ton of attention. Creating an infographic on the statistics behind this year's Super Bowl the day after the event is a perfect example. The same goes for seasonal content. Whether it's Valentine's Day, Halloween or Christmas, you can create holiday-themed content that can get a ton of attention over a short period of time (and every year after).
Case studies.
Everyone loves a good case study. Real results with real numbers can instantly catch people's attention. If you offer a product or service, this is a no-brainer. If you give out advice, find someone who's used it successfully.

Printable resources.
People like hard copies of useful guides. By creating a printable resource with an awesome design, you can almost guarantee a few links will come your way.
Creating contests.
Entering contests is great for link building, but creating them is even better. By requiring your participants to write about and link to the contest from their blog, you'll not only get links from them, but their posts will increase the exposure of your contest, thus growing your number of contestants -- and thus, the amount of links you get -- at an exponential rate.
Infographics.
People love data, but sometimes it's hard to digest. Creating an infographic on it is a popular way to change that. Not only will it naturally attract links, but you'll also get other bloggers embedding it, which means even more links. Not to mention you have control over the anchor text of the embed code.
Web tools.
Creating free online tools, such as specialized calculators, is a fantastic way to attract links. They don't even have to be complex. If it could save me five minutes, then I'll probably use and share it.
Interactive -- content your user can alter, change, or remix.
The next big thing in linkbait is interactive content. The reason: because it's flat out cool and few people are doing it.

Review something new.
Just like with news, if you're the first to review something, and if it's awesome, your review will get tons of attention. You can also use this to gain favor with the creators of the product or service you're reviewing.
Webinars.
Spending a couple of hours every month doing a webinar is a great idea for attracting links over the long term. Set up a page on your website solely dedicated to webinars and as you create new ones, the links will roll in each time.
Surveys.
There's generally a two-step process to attracting links with surveys. The first step is asking people to participate. If it's on a particularly interesting topic, reaching out to bloggers, experts and industry news sites to ask to spread the word both on their blog and on social media sites is a great way to attract your first wave of links.
The second step is releasing the results. Combine the release with some nice visualization and a bit of controversy, and you've got yourself a fantastic piece of linkbait.
Google maps mashup.
Google Maps is a great tool, and you can use it to attract links if you get it in front of the right audience. A great idea would be to map out all the industry events taking place this year.
Lists.
1. People
2. Love
3. Lists.
Why? Because the content is super easy to digest.
Debunking myths.
If there's a common misconception in your industry, make sure you let everyone know. If it's big enough, and if your statements are bold enough, you could get some serious attention.
Interviews.
Interviewing industry experts will always be a fantastic way to attract links, but getting them to interview is only half the battle. The other half is asking great questions. A good way to find out what questions you should ask is by holding a Q&A with your blog's community, whether it's on Google+, Twitter or any other site. Ask what kinds of questions your readers want to see answered

http://www.entrepreneur.com/article/226110

One Channel Now Available for All YouTube Users

YouTube’s One Channel is now available for all users after spending about a month in beta.

The new layout includes cover photos and trailers in an effort to “make your new channel look great on browsers across all screens and devices,” YouTube product manager Jeb Havens says in a post on the YouTube Creators blog.

“It will also help you convert more visitors into subscribers with a slot for a channel trailer, and you can customize how you organize your videos and playlists so it fits your programming strategy.”

The redesign, Havens says, received its final tweaks over the past month after collecting and implementing suggestions from early users and creators.

YouTube image
iJustine sports the new One Channel look.

Havens suggests trying the following three activities to get the most out of your new channel:

• Create a trailer that will play for any visitor who has yet to subscribe to your channel. “This is your chance to hook them and win a new fan,” he says. “Treat this trailer as if it were an ad. Keep it short and engaging and have a compelling call to action at the end.”

• Create and upload a large, eye-catching piece of channel art to act as your channel’s visual identity. Unlike the branding on the old channels, your channel art will look good across all screens and devices, no matter the size.

• Organize your channel’s videos and playlists so they are functional both for your audience and for your programming.

Now, when your subscribers click on your channel from the guide, your full channel appears rather than just your activity feed.

YouTube image

“With the new channel home and customizable sections, you’re in control of what subscribers see when they click on your channel from the guide,” Havens says.

To get started, go to www.youtube.com/onechannel and click the button at the bottom. YouTube will migrate your channel to the new design, and take you through it step-by-step. For a limited time, you will have the option of switching back to the previous design if you like it better.

Tips and strategies on optimizing your YouTube One Channel, can be found under Channel Optimization in the YouTube Creator Playbook.

 

http://www.sitepronews.com/2013/03/08/one-channel-now-available-for-all-youtube-users/

Why You Need A Local Search Strategy

Approximately four years ago, Google made a major change in their search engine results page by introducing a “Universal Search” system that blended listings with video, images and news results along with the sites it gathered from crawling web pages. Universal Search also accommodated the increase in searches for location-specific information. Instead of just searching “restaurants”, many people were searching “restaurants Louisville KY.” Search engines tested this new interest trend by placing a map and local listings at the top of the results page. Heat map reports showing how users absorb a search results page implied that users paid a good deal of attention to the map listings at the top of the page.

 

This research also indicates that users interact with map listings and organic search results more frequently than the paid ads. This change prompted Google to prioritize local search to the top of the search results page, and in time most engines followed suit.

 

Before the rise of local search, users had to enter a search term plus a geo-modifier (e.g., Louisville, Kentucky, 40299) in order to get location-specific search results. Today’s search algorithms take into account the IP address of the user, showing location-targeted results without the searcher requesting it. A search for just “dentists” from a computer in Louisville will pull up dental offices in the Louisville, KY area along with the general information pages.

 

Google experimented with how many local search listings to display in order to maximize user experience. Originally, only three local search listing results were displayed as flags next to the area map. Google tried increasing local map listings to a 10-pack, but found that searchers did not like how far down the page that moved organic search results. Research indicated that local searchers wanted a selection of map listings, but also valued the organic search listings. This led to the 7-pack format, which presented seven listings at the top of the search page.

 

The most recent iteration of Google’s local search display is called “Place Search.” This format combines the organic listings with local map listings and positions the map on the right panel. There is also an option to see only local listings by clicking the “Places” link in the left-hand panel. The latest iteration personalizes local search by allowing users to select their location to see local listings in any area, not just their current location. This change puts even more emphasis on local search results by showing more robust listings with pictures, meta descriptions and review quotes.

 

Bing and Yahoo have followed Google into local search marketing. However, all local search does not work the same and they have different algorithms to determine business rank. Obviously, you get more traffic if you are ranked on the first page of local search. To obtain a high ranking, you must build out your business listing using geotags, reviews, citations, product and service keywords and additional information.

 

http://www.sitepronews.com/2011/08/18/why-you-need-a-local-search-strategy/

Are Backlinks Still Effective – Is Backlink Building Dead?

Of course backlinks are not dead, that would mean that every search engine has now changed their entire algorithms to no longer count backlinks. Its unrealistic to think that gaining naturally dripped backlinks from IP diverse, niche focused blogs wouldn’t benefit us any longer… that would be simply crazy talk!

Content Marketing is about growth, engagement and traffic generation. Granted it takes effort to grow you sites rankings and engagement but if you don’t start growing and adapting today, when are you going to do it?

Lets start with the basics to help you get going in the right direction:

Have your house in order… if you don’t have your onpage SEO work completed already, don’t worry about any off page link building because its not going to do you abit of good if your on your onpage isn’t solid. Once you have your site ready, then its time to begin to focus on your off page SEO efforts.

Have you done your Keyword Research?

Don’t go any further until you know what keywords you are targeting, is your research done, do you have your keywords ready? For example we hope you don’t target “dogs” because that is way to broad a category, its not specific enough to provide you with targeted traffic . Its always better to target long tails such as “Dog Collars For Dobermans” etc. Take your time, there are plenty of free resources out there for refining your keyword list with the best free resource being Google AdWords.

Remember what you put in is what you get out :

Build out your content and keep it fresh because that is what people want. Provide value at every step of the way so that when the person decides to make a purchase, your site is top of their mind. This is what the best brands do and there is no reason why you cannot do the same within your niche.

Write for your readers 1st and the engines will love you for it:

Be natural, don’t try to keyword stuff, load or write an advertising article, bring value to your readers. Where appropriate include relevant images, infographics or video to help your readers engage with your content. Quality content will yield better results, pay more attention understanding your readership and target them with content they want to read about!

Social Media is now being used for ranking metrics, not just any social signal will do, you need social signals from real people and profiles that have a certain level of edge rank, influence and engagement:

Don’t buy likes or followers from services like Fiver, soon you will find that not only will these empty unengaging profiles not provide any ranking lift, they might end up hurting you. With the UAW Social Exchange, you will receive real likes, shares, tweets, retweets, G+ and views from real people. Take advantage of this service, its free, its powerful, its needed for 2013

UAW has moved beyond simply facilitating a system and a article marketing community, we have embraced the ever changing landscape of the new SEO. Over the past 24 months UAW has been testing & analyzing what works and what doesn’t, tweaked our systems to ensure that UAW remains the most effective and cost efficient community driven Content and Social marketing platform available to everyone, not just the privileged few.

To learn more about how UAW has evolved, you can listen to the very candid conversation I had with David Jenyns of Melborne SEO, where we covered many topics such as Google Disavow, Backlink Building and how UAW consistently tests and monitors performance for members. You can listen to the full interview here

Once you are ready, you will see that UAW has a tight integration of social media where members can now achieve greater results and more engagement to grow their business & traffic, not only to increase search rankings but for social engagement and social search. Take a look and see how you can achieve growth in a natural and safe way through the use of UAW:

Great infographic depicting the various services UAW Members have access to!

Remember, don’t simply build links all nilly willy, as you can see below you should try to achieve the “money” as it relates to a natural mix to help you rank in today’s environment:

Content marketing, Technical SEO and Social make up the new seo

Yes backlinks are still effective, yes they still work for ranking BUT, you need to have a natural, healthy mix of backlinks that include social metrics (not bought from false or shell profiles) from real people all available to you inside!
Key Takeaways:

• Write for readers 1st (not search engines) include images and videos where appropriate
• Focus on your on page optimization, if you don’t, your simply wasting your time
• Detailed keyword research is a must, take your time, look for the longtail keywords – focus on 5 to start
• Be natural when your ready to build links – spamming 1000′s of links just isn’t natural, you will raise red flags
• Write for your readers, not search engines
• Social is now part of SEO and do make a difference for your rankings
• Fresh Unique Content is an important metric for search algo rythms, update your site often with fresh original content
• Rankings and Engagement take time, it has to grow so the sooner you plant the seeds, the sooner you can reap the rewards of your efforts!

http://www.uniquearticlewizard.com/blog/content-marketing-services/backlinks-effective-backlink-building-dead.html