Facebook Marketing in 2012: How to Keep Up With Facebook

Is your business taking full advantage of the marketing opportunities of Facebook?
Are you looking for more fans, better engagement and more sales?
If so, Social Media Examiner has some important news to share…
But first, here’s something to consider.
Since Facebook made Timeline mandatory for business pages on March 30, a lot of updates and enhancements have been introduced.
Some of them include:

• New layout
• Enhanced Facebook apps
• New Insights
• Sponsored stories and promoted updates
• Ability to schedule updates within Timeline itself

Today, businesses just like yours are using Facebook to create inspiring content that resonates with fans and converts them into customers and brand evangelists.
Take Emory’s on Silver Lake, for example—a lakeside bistro and bar in Everett, Washington. They created a $500 Facebook ad campaign that increased their fan base by 450% (now they have over 6000 fans!).

Successful marketing with Facebook Timeline is achievable with creative content and inspiring ads.

They created a great cover photo, showcased daily specials and nightlife events via sponsored stories, highlighted mouth-watering pictures and provided apps that allowed fans to access the menu and make reservations from within Facebook.
The strategy proved to be very successful and resulted in a 1500% increase in Facebook engagement!
http://www.socialmediaexaminer.com/facebook-marketing-in-2012-how-to-keep-up-with-facebook/